WHY DOES YOUR BRAND NEED VIDEO?
Content marketing is important for your enterprise. Content can be presented in many different forms. In this article, we would like to tell you about the benefits of using video to communicate with your current and potential clients.
There is no denying that humans are lazy creatures. If they have an opportunity to choose between reading long product descriptions or watch a video and see how the product is used, the vast majority will choose the second option. Video allows one to get the same information but make less mental effort. It is much easier to understand the qualities and functions of the promoted product if someone shows and explains them than reading a text and trying to visualize it.
Moreover, video is not only easier to perceive but also more memorable. The most part of the information our brain receives is transmitted there by vision, which makes it the dominant sense. That’s why most people memorize better visual information. Therefore, use of video is a great way to make people remember you while letting them use less brain effort.
People use social networking sites to relax instead of straining their brain. Therefore, posts that contain video reach a wider audience. Users tend to share such posts ten to twelve times more than the ones that contain text or images. Hence posting video on social networking sites helps your brand be noticed as well as motivates users to share this information, which lets you reach more people. However, you should keep in mind that people on social networking sites prefer to share emotions rather than facts. That’s why it is important to publish content that is interesting for the users of social networking sites.
Video content imitates a personal conversation. People tend to perceive it as a more reliable source even when it is used to promote products. Frequently, people hesitate to purchase products online due to fear of fraud. However, promoting a product via video makes an illusion of individual approach and conversation with a real person, which can build trust. Also, you can collaborate with influencers when creating a video. A certain part of the audience trusts influencers. As a result, the video can help your brand and product gain customers’ trust.
Putting a video on your homepage is a great trick that can help to boost your position in search engine results. If your homepage contains a video, it takes time to watch it. Consequently, it makes people spend longer time on your webpage. As a result, search engines “think” that your homepage contains interesting content and put it in a higher position of search results. Besides, one of the world’s largest video platforms “YouTube” is owned by “Google”; therefore, “Google” algorithms frequently prefer video video content over text. Also, if you publish a video on other platforms, such as “YouTube” or social networking sites, it is advisable to complement it with an interesting description and a link to your webpage. It should increase the webpage traffic, which would be appreciated by the algorithms of search engines.
All in all, a vide is an important part of content marketing. Brands that use video experience faster development than the others. Also, a noticeable part of the potential customers visit the webpage after watching a video, which can make them become actual customers. It’s also worth mentioning that most of the customers have decided to buy a product because of a video.
To make sure that a video is effective, it’s necessary to work hard on its content. We live in an information age when nearly every individual who lives in the civilized part of the world faces huge amounts of information daily. The target audience can only be reached by creating qualitative content that is interesting for the audience.
Professionals can help your enterprise to create highly qualitative video content. Our team would also be happy to help you create a qualitative video, considering the aim you’ve set for publishing the video as well as the interests of your audience.
