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Brand promotion is a challenge for every enterprise, especially for the new ones. One has to make an effort to be noticed in the huge amount of information and to get a market share. After that, one has to maintain the position. Our team offers you several creative pieces of advice that can be used to promote a brand.
Collaboration with influencers to promote the products has several benefits. It helps reach the exact target audience because influencers have close relationships with their followers. As a result, the influencer as well as his or her followers can become fans of your brand. Moreover, collaboration with influencers can make your brand to be unique and noticeable among competitors.
If you decide to collaborate with influencers to promote your brand and products, it is important to select an influencer who is followed by your target audience. This may be a challenge which you can deal with yourself; however, you can ask for help from professionals as well. For example, our team can also help you find influencers who are suitable for your niche. Moreover, we guarantee the quality of the content and the feedback on the results.
If you decide to find an influencer yourself, one of the ways to start the collaboration is to send them free samples and hope that they would publish a video and tell the followers about your product. However, this way is a gamble because there is a risk that the influencer may never publish that video. Official collaboration with the influencer is a more effective option. It guarantees that the influencer would promote your products.
We advise that new enterprises consider publishing Facebook events to promote their brand. First, publish the event on Facebook and ask your friends to invite their friends. Second, publish a paid advertisement about the event one week before the date to reach a wider audience and attract more people.
It is also advisable to create a hashtag for the event that other Facebook users could add to their posts and promote your brand even after the event. Publishing creative events on Facebook may be one of the best ways to promote the brand because it helps to make closer relationships with your audience. Pixelflow media team gladly helps new enterprises to create social media strategy. We can also provide a qualitative stream.
Giving away free samples is another effective way to promote your brand. However, you should not just randomly give away free stuff, but you should set a goal. The goal could be increasing the number of page followers on social networking sites or the webpage visits. You should engage with the users to achieve the goal and offer them free stuff in exchange.
For example, you can ask users to follow your page or subscribe for news in order to get a sample of your new product. This can result in a win-win: users get something for free while the enterprise gets new communication channels.
Sometimes, change of name and brand can make promotion more successful. You can benefit from this step since it signals your consumers that you are willing and able to adapt to the changing environment. A well known example in Latvia is a brand “Taxify”. It changed its name to “Bolt” because it better represents the set of their services which had become wider over the time.
Also, Latvian enterprise “Lattelecom” changed its name to “Tet” because they were following the needs of their customers and expanded the range of their services. These examples illustrate what was mentioned above: ability to change and develop with the environment is crucial aspects for the existence of an enterprise.
Street art has become popular in the media. American designer and street artist Shepard Fairey can be mentioned as an example. Enterprises cooperate with him as they see street art as an effective instrument of the buzz marketing.
“LinkedIn Publishing “ is one of the main channels that is used by brands to publish content. Creating and publishing an original content on “LinkedIn” can effectively attract new followers and promote the brand. This is a good way to make long term relationships with clients and other stakeholders.
Consumers respect socially responsible enterprises. It is especially true with younger consumers who are willing to pay more for qualitative and sustainable products. Consumers want to feel good buying and consuming goods. Therefore, it is worth for enterprises to be socially responsible.
You shouldn’t always look at brand promotion as something very serious. Sometimes, it is advisable to create a funny content that makes your consumers laugh. That content can also promote your brand successfully since it may encourage the target audience to share the content on social networking sites.
Last but not least advice is useful if your business is online. It is important to think about the user experience on your webpage. It is advisable to pay attention to colours you use on your webpage, as well as the typography and the overall design. These factors may influence the users decisions about coming back to your page. Focusing on user experience let the clients understand the atmosphere of your enterprise as well as your brand to stand out.
There are many ways to promote a brand. It is more than clear that there doesn’t exist a universal formula which would be suitable for everyone. Every brand and their product are so different as well as their target audience. Therefore, we encourage every brand to consult professionals and find their own way to stand out among the crowd.
